Industrialising Media Production

A Producer’s Perspective

An interview with a professional camera man and a tv presenter


Date: 2021-02-02
Time: 16.00 CET
Duration: 60 minutes


We present the results of the MeMAD project and how it facilitates media production process through real-life customer case studies. We look to the future with our keynote speaker, Matthieu Parmentier, and we also host a discussion on future work and developments within the field of media production.


  • Welcome
  • Keynote: Matthieu Parmentier (Head of Data and AI at France Télévision)
  • Outcomes of the MeMAD project
  • Case study: The Associated Press: Automatic Shot-listing
  • Case study: KRO-NCRV: Proof of Concept of Automatic Editing
  • Wrap-up: What’s next? Future Work and Discussion


This webinar has already been held and the recording of the event can be viewed below. 

The MeMAD Webinar Series

MeMAD hosted three webinars to present the final results and findings of the project. Each webinar presented the results from the perspective of a different target audience:

  1. Making Content Available for All: An Accessibility Perspective
  2. Human-driven AI Solutions to Access and Manage Audiovisual Content: A Research Perspective
  3. Industrialising Media Production: A Producer’s Perspective

The webinars were held in English with closed captioning, and they  be recorded and made available and subtitled for viewing after broadcast.

MeMAD Media Production Webinar