Industrialising Media Production

A Producer’s Perspective

An interview with a professional camera man and a tv presenter


Date: 2021-02-02
Time: 16.00 CET
Duration: 60 minutes


We present the results of the MeMAD project and how it facilitates media production process through real-life customer case studies. We look to the future with our keynote speaker, Sandy McIntyre, and with Oliver Struyven, who moderates a discussion on future work and developments within the field of media production.


Preliminary program (subject to change)
  • 16:00 – 16:05 Welcome
  • 16:05 – 16:15 Keynote: Sandy McIntyre (VP Innovation at the Associated Press)
  • 16:15 – 16:35 MeMAD outcomes and case studies
    Re-use of archive material (case: KRO-NCRV, Arrow Media)
    Processing of raw material (case: AP)
    Accelerating video editing decisions
  • 16:35 – 17:00 Olivier Struyven (Hotel Hungaria), Future work and discussion

More speakers to be announced

The MeMAD Webinar Series

MeMAD will host three webinars to present the final results and findings of the project. Each webinar will present the results from the perspective of a different target audience:

  1. Making Content Available for All: An Accessibility Perspective
  2. Human-driven AI Solutions to Access and Manage Audiovisual Content: A Research Perspective
  3. Industrialising Media Production: A Producer’s Perspective

The webinars are open for everyone and admittance is free. The webinars will be held in English with closed captioning, and they will be recorded and made available and subtitled for viewing after broadcast.